A report sharing how business can contribute to disaster relief with best practice case studies.
- Importance of Business Contribution:
- 98% of businesses agree it is important to contribute to international disaster relief.
- 91% of NGOs agree it is important for businesses to do so.
- The Potential Opportunity:
- 71% of businesses reported their organisations could to more to assist relief efforts.
- Supporting Market Sustainability:
- 83% of businesses reported international disaster relief contributes to stable and more sustainable markets.
- Adding Value:
- 25% of businesses engaged in relief efforts do so through providing non-financial support.
- 78% of NGOs said that this is of great value.
- Preparedness is Key:
- 61% of businesses reported that they could do more to be better prepared in their response to disasters.
- 88% of NGOs preferred partnering with businesses around preparedness.
- Moving Forward:
- Although businesses are active in disaster response it is based around traditional philanthropic financial donations rather than the integration of core skills, products and services.
- There is a large opportunity for business, government and the humanitarian sector to work together.
- The challenge for business is to identify and leverage their unique contribution to disasters, maximising both business and social value.